(Repost) Is This Thing On? How to Earn a Speaking Engagement in 2019 & Beyond
A few years back, we published “How to Score an Earned Speaking Engagement.” And while that post still rings true, the PR landscape continues to evolve at a time when many newsrooms are shrinking. As a result, earned speaking engagements are more valuable than ever before – and in higher demand. But before jumping at every bright shiny object that comes along, considerations need to be made. Here are three ways to improve outcomes and reach new audiences:
Do your research – With thousands of events taking place in a given space, the research and planning stage is critical – and ongoing. Opportunities will pop up throughout the year, but before you leap at every call for proposal (a.k.a. CFP), you need to ask – what am I using this platform for? Speaking sessions come in all shapes and sizes, from five minute Ignite-style presentations to lengthy workshops. You need to identify events that suit your subject matter experts’ (or SME) speaking style, capabilities and calendar and align with business objectives.
This article originally appeared on The Devon Group blog. To continue reading, visit https://devonpr.com/blog/is-this-thing-on-how-to-earn-a-speaking-engagement-in-2019-amp-beyond.
Image by @dmjdenise.